What is content marketing?
Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Without good content, it is increasingly difficult to get build interest in your brand. Good content gets noticed, engaged with, and it’s more likely that influencers and fans will share it with their audiences and networks. Your content being appreciated and shared grows a love for your brand and leads to increased sales. Not because your content directly pushes a call-to-action, but because your content builds familiarity and trust.
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